The Pricing Game Gets Harder

Pricing your home in a cooling real estate market can be tricky, because you can no longer rely solely on the sales prices of comparable properties in your neighborhood. When all was going well, sellers and their agents could count on finding recent sales data, adding a time-appropriate increase to that price, and getting offers at or near that level. But now with increasing inventories, homes sit longer on the market, and some people are looking for more creative ways to entice buyers (and no, we’re not talking about offering a free H2 Hummer).