Archive for February, 2007



The Psychology of Pricing

The New York Times ran a great piece this weekend about the thought process that goes into setting a market price. The number are huge because they’re talking about New York, but whatever the market, an asking price isn’t so much a flat statement of how much the seller would like to get for [...]

Put the Super Bowl Behind You

It may seem silly on the surface, but the Super Bowl typically marks the kickoff of the annual “spring market” in real estate, when sellers finally put their homes on the market and buyers hit the pavement in earnest. It makes more sense in Chicago this year with the Bears playing in the big [...]