Wacko world of willfully weak market — chicagotribune.com
Are homeowners still in denial about falling home values, or have they learned to be realistic? It depends who you ask, naturally. Mary Umberger tells us that Zillow.com thinks homeowners are in denial, not surprising for a company whose business model is based on the presumption that it knows how much your home is worth better than you. On the other side, a study by Reuters and the University of Michigan finds that just less than half of homeowners–twice as many as last year–think that their home has declined in value.
We’ve found that the degree to which sellers are flexible about asking prices depends on their urgency. Those who are just testing the waters, or haven’t even started shopping for a new home yet, are more willing to stick to their dream price. Those whose home has been on the market for a long time, have already purchased a new home contingent upon the sale of their current one, or need to relocate, are more flexible.
We hate to use the term “realistic” about describing how someone determines an asking price, because that implies that holding out for a certain price is always bad, even if time and urgency allow. Some sellers can afford the risk of longer market times in turn for getting a higher asking price. But others need to sell within a certain time period, and those people need to be the most flexible and willing to adjust their expectations according to their circumstances.